Most people hate listening to someone tell everyone how great they are. Yet many companies marketing material is just them bragging about how great they are.
Customers don’t care about you, your company or how great you are. They care about themselves and their problems. What matters is that you can solve those problems. That is what your marketing should focus on.
Nobody wants to buy your products. They want a problem to go away. Can you clearly articulate the results you offer? Do you have proof that you can do what you say you can do?
If your marketing has the following words in it; we, us, and our, then you are not focused on the needs of your customer.
Make your marketing like real life. In real life when you meet someone new, show that you have an interesting personality, that you care about us, that we can trust you and when we have a problem and you can help us solve it. That is how a friend and a customer are won.