Is eating plants less cruel than eating meat? I am not so sure.
After all science shows us that the simple act of mowing your lawn, a past-time many Americans take pride in, is downright barbaric dismemberment. That lovely fresh cut grass smell is your lawn, aromatically shrieking to its brethren that it’s being attacked and needs first aid.
You are causing plants serious anguish and they are changing their behavior because of it.
Yes plant behavior is now a thing
Plants can make decisions based on the perceived level of risk
Plants call for help, they eavesdrop, they defend their territory, they recognize siblings, and can communicate with mammals.
Since plants have the ability to suffer, they feel pain, pleasure, fear, frustration, and motherly love. Whenever we consider doing something that would interfere with their needs, we are morally obligated to take them into account.
Let’s face it, eating fruits and vegetables supports cruelty to plants. Those idyllic verdant fields are really concentration camps crammed with flora that will never know what it’s like to care for its offspring. Eating vegetarian supports the killing of billions and billions of plants each year.
Ok, yes I am kidding, I don’t care what you eat (provided you are properly and humanly caring for your food source, animal and now vegetable). This was really just an exercise on taking a unique perspective on a topic to allow a shift in mindset.
Is your current product, idea or message not taking root with your customer? Perhaps looking at your problem from a different mindset can provide the innovative answer you need for growth.