In 2008 blogging and social media was a great way to grow a business. Around 2013, I noticed it was becoming more difficult to be found by customers. The larger brands adopted these “new” marketing channels, they out produced and outspent our small company. As they dominated these channels it became harder to reach our customers.
Digital marketing is constantly advancing, sometimes almost to fast. It’s tempting to shout louder and louder, too be more intrusive in your digital approach. Here are six tips to make sure you reach your audience, without being annoying.
Embrace New Channels
As digital marketing channels mature, businesses must embrace new channels that are attracting your customers’ attention. Stop resisting change, and leverage these new opportunities to reach your audience before the big brands adopt them and outspend you.
Reach Them Where They Are
Seek mobile-first digital experiences, everyone is on their smartphone these days. Especially in Ag, where adoption rates are higher than the average consumer. If you are not actively engaging with your users with a mobile-friendly strategy and content then you are missing out on 90% of people in agriculture.
Don’t Annoy Your Customer
Get your website mobile compliant now. Then stop with the full page pop-ups. If you really need notifications, use small notices that only take a little page room and let them easily click away. There is too much stuff out there. If you blast your customers with annoying pops, they’ll just go someplace else.
Content is Still King
Your customers want to see that you care about their success first. Which is why promotion-free content marketing is so successful. Create content that matters and is relevant to your audience that can be fed into your digital marketing strategies. If you are not seeing engagement, then you’re not addressing a real customer need.
Focus On Sharing Solutions
Show your customers that you are a problem solver who can make their lives easier. Design your content marketing strategy to provide value that helps them solve their issues. As customers recognize you as a trusted partner, they’ll be more open to buying your products and services.
Connect With The End User
Treat your digital interactions like a real-world meeting. In the real world, you wouldn’t throw an ad in someone’s face. That’s not at a compelling way to get them to actually care about what you do. Care about their success first, find unique ways to create value for them. This will create a lasting impression and lead to higher engagement and more sales.